Building a successful mobile app is no easy task for your business. Many business owners and app developers tend to make common mistakes that have a direct bearing on results.
A mobile app can make your business a goldmine. It can help you maximize your marketing efforts, revenues, revenue, and processes inside industry. Having a mobile app for your business means you can target an entirely new set of audiences and generate new revenue streams.
It’s not as easy as it might seem though. According to Statista, Google Play Store and Apple Store have already combined more than 3 million apps
While Google Play Store and the Apple Store have the most apps in total, the Google Play Store has more Android apps than iOS apps in the Apple Store.
So how do you ensure your mobile app stands out in the crowd and gives your business the competitive edge? Evite typical application development mistakes that business owners make.
Common errors to avoid when developing a mobile application for your business
1. Developing a Mobile App When There’s No Real Need
Many business owners approach us for their business with an “awesome” mobile app idea. Mobile apps can help expand the customer base but it is a terrible mistake to develop an app that has no demand.
We are approached by many business owners with an “awesome” mobile app concept for their business. Mobile apps can help expand the customer base but it is a terrible mistake to develop an app that has no demand.
The development of mobile apps is a time-consuming and onerous process. It could put a big financial burden on your company if no one ends up using your app.
You need to define your business goals clearly, and see if the app meets those goals. Businesses want users to connect through their app and to make purchases.
The first step is to figure out your business problem areas and your customers ‘ requirements. Then see if a mobile app will fix problems and consumers live up to them
2. Not Doing Your Research
This is consistent with point above. Company owners have to do enough work before they plan to create a mobile app. And every phase of company and app development has a specific set of goals. Before starting you will need to consider a large number of factors.
Always leap to the conclusion based on your work with Google. Think about your app’s primary goal, the nature of your business, target audience, competition and your unique selling proposal (USP).
When it comes to developing your business with a mobile app, thorough research can help you save tons of money.
3. Setting an Unrealistic Budget
Another common mistake people make is setting a non-realistic budget.
Developing a custom mobile app means hiring a team of developers, designers and marketing experts on the app. Plus, the development process may take a couple of weeks or months, depending on your app’s features, functionality and overall complexity.
With the introduction of new technologies, such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), mobile technology is changing day by day. It renders the process of development even more complicated and time consuming.
Carry out market research by collecting quotations from various businesses and freelancers. It gives you an idea of what you might be investing Creating a mobile app for your company is no small expense. There are some cheaper options available but the best results are not guaranteed. Until finalizing the budget make sure that you address the criteria and goals with the developer.
4. Communicating Unclear Briefings
It is important that your expectations are clearly communicated at the start.
The best way to avoid ambiguity is to clarify to the developer, with the help of graphics, what exact features you need within the app. Start by creating the screens ‘ flowcharts, diagrams, and sample sketches to get the idea for the designers and developers.
Explain each feature in the sketch, what should happen when users press a specific button, the screen will appear after a specific activity, and whatever you want in the application.
This will also help you set up a realistic budget as the developers know exactly what needs to be done and how long it would take.
5. Having Too Many Features and Functionalities
Having an app with some unique features and functions is great. But to want an app with all the features you might think is not a smart move.
Remember that every new feature will add up to development costs and time. The budget to create an app with multiple functions would cost more than the budget of a simple app.
Besides, you don’t know for sure that these extravagant features will be useful to the customers.
This is why you should start with an app that serves your company’s primary purpose first. Then, you can slowly introduce new features, upgrade them and refine them based on feedback from users.
6. Not A Cross-Platform Strategy
More common mistake is not designing an appropriate cross-platform strategy. Gone are the days when creating a mobile app just for one platform was wise.
Today, developers can simultaneously create applications for both Android and iOS, with the aid of advanced cross-platform mobile app development tools. Developers are permitted to deploy single source code on multiple platforms. One such tool that developers can use to build cross-platform applications is phone gap
Keep in mind that there are some risks in creating a mobile cross-platform app, but when you have a limited budget, it’s a viable option. It’ll also help you test the market and determine whether to stick with the hybrid product or go for a native version.
7. Focusing too much on the presentation and ignoring the consumer
It won’t help. Getting an amazing mobile app with a bad user experience. You need to ensure you’re designing an app that focuses on the needs of your customers and not just the design.
User experience plays a vital role in keeping the customer base engaged and developing. Make sure the architecture of the app is smooth and simple, allowing users to easily move across different screens. Create an app with an end-user goal in mind, not the one which only serves your business purpose.
Apps that serve the primary business function while providing excellent user experience can go a long way in your business.
8. Developing a Marketing Strategy
It takes some time to prepare the marketing strategy before investing your money, energy, and effort in app development. Having an app built is one thing, but reaching out to the right people for downloading applications is a whole new game.
There’s a huge competition in the app stores as thousands of apps come out every day. Your product can hardly sell itself unless you have a good marketing plan for the app.
Study your audience, optimize your application storage page, get feedback to your app, socialize your app, use influencers to support your app and effectively market your product.
Partnership With an Experienced Development Team Is Essential for Business Mobile app development will be one of the company’s major investments so it shouldn’t be handed over to an inexperienced team. Vet carefully, for you get what you’re paying for. Sometimes it’s better to invest more in a trustworthy and credible company with the capabilities and experience required to create a product of top quality.
In fact, mobile app creation is an ongoing process. Multiple revisions will be made until you get the final app ready to launch. It is all about slowly making things better. And, you can reach a successful app much faster if you have an experienced developer team.
Make sure that the app development firm has a thorough understanding of your market, experience in design and development and best testing practices. Ask the development firm to show their previous work, check out the reviews and customers they’ve been working for.
Be clever and do your best to avoid errors in making the right choice for development.