1. Use multiple social media networks.
There is a wide range of social media networks out there, from Twitter and Facebook to Instagram and Pinterest. Which ones do you think would work well with you? If you are running a business-to-consumer company, Pinterest, Instagram and Facebook are the most highly recommended platforms. If you are having hard time deciding on this matter, there are many social media advertising companies in Malaysia that can help you.
2. Make sure that your branding consistent across all social media platforms.
Once you create your business profiles on every platform, each one must have the same handles and usernames. This would make your business easily recognizable, allowing individuals to look for account faster and easier.
3. Break up all the kinds of content that you would create.
Follow all the social media best practices when it comes to posting. Your content must be broken up in three parts equally–1/3 sell posts, 1/3 brand posts and 1/3 share posts.
4. Invest on good photography.
Having high-quality, appealing photographs of your products and services is imperative in every social media strategy. This is most especially important if you are utilizing Pinterest or Instagram. Your social media feed must be gorgeous.
5. Use hashtags.
Strong, relevant hashtags are essential for platforms such as Twitter and Instagram. If you want your brand to thrive in these platforms, you need to use hashtags to increase your reach and discoverability.