Around the end of the 19th century, with the rise of the middle class, criticism of consumerism began; for the proletariat before then was largely without leisure money to spend on things other than the necessities of life, and money was not an issue for capitalists; unlike the middle class, which had leisure money, but not enough of it, so they would be driven by the desire to make leisure money at the expense of quality of life, and this is one of the things that critics of consumerism look at. Furthermore, there was an early Western consensus that modernization had destroyed communities, that it had made society less than human, and that consumption had made people care only about profit and material enjoyment. This was also an early criticism of consumerism. Later, however, the term, brand community, was put forward in an attempt to demonstrate that consumption had brought a new kind of community-related to people.
If you are an attentive consumer, you will notice that advertising has changed dramatically from what it used to be. In the past, it was either a simple, brutal blast or all sorts of enjoyment, status and lyrical psychological innuendos such as rich, home, gentle and premium, but you don’t see that much anymore. Nowadays, on the other hand, advertising has changed its face and most of the time you don’t feel the presence of the advertisements, it’s all about sentiment, lifestyle, quality of life, ideals and other messages that seem so tasteful and acceptable that you fall into the consumerism trap without realizing it.
Purchase of goods = access to happiness? Can the two be equated? In fact, it’s not just a tricky concept, as almost all advertisements, in their desperation to imply that if you buy a certain product, you will become that person or have that life.
Compared to the straightforward consumerism of the past, the pit of consumerism is now dug much bigger. It used to be that you were just persuaded to buy and it didn’t matter if you regretted your purchase, there were more people anyway. Now it’s different, now it’s not about getting you to buy, it’s about buying more, otherwise, you won’t be able to show your taste, your identity label, your sentiments, your ideals, your lifestyle, and you, instead of feeling the fear of being dominated by the consumer trap, will just be immersed in the lifestyle and quality of life created by buying. The great, illusory, bullshit, self-delusional satisfaction that you get from buying and buying can create a pathology.
When it comes to cryptocurrency, it is the same case. You may think the investment of cryptocurrencies such as Bitcoin and Dogemama could make a big fortune, but to mull it over, could also drive you into a complete dead-end. People are prone to follow celebrities and influencers’ speeches hence uncritically started to think of their investment of such, technically speaking, a sort of conformity in psychology. A kindly reminder is that we need to independently and objectively analyze the trend in the market before investment, that’s what I can tell.
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